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Web Site
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Newspaper Ad
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Yellowpages Listing
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Billboard
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TV and Radio
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Amount of Information you Can Deliver to Consumers
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Unlimited. Including phone number, fax, email, hours of operation, product/service descriptions, news items, directions, etc.
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Limited by size of ad purchased.
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Limited by size of ad purchased.
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Limited by size of billboard.
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Limited by size length of ad.
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Availability to Consumers
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Web sites are available 24 / 7, 365 days a year to anyone in the entire world with internet access (Over 250 million people).
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Only seen in issues purchased.
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Always in the phonebook as long as contract is renewed.
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Limited by length of billboard contract. Only seen by people passing that billboard for a few seconds.
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Only seen or heard by people tunning in to that station at time of broadcast.
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How do you know how many people saw your ad?
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Exact numbers provided in web statistics reports. Can tell how many people came to your site, what they looked at and when they were there.
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No exact numbers. Can make estimates based on cirrculation.
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No exact numbers. Can make estimates based on cirrculation.
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No exact numbers. Can make estimates based on traffic.
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No exact numbers. Can make estimates based on ratings.
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Cost
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As low as $100 a month with OpenDoor Web Services.
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$100 - 600 per placement based on 3 inch ad. Varies by market.
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$50 - 300 a month based on quarter page listing. Varies by market.
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Hundreds to Thousands of dollars per posting.
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Thousands of dollars per round of broadcasts.
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